Using social networking sites to create a valuable relationship
Are you a college student looking for a highly sought after internship, or a college senior trying to find a job in this competitive market? What if your dream company contacted you for an interview for a potential job and then hired you? It would be amazing…almost too good to be true. That is because it is too good to be true. If you are like me, you are continuously looking for that dream job to jumpstart your career.
Here is some great advice for you:
Start using LinkedIn and Twitter to build a conversation with someone who can help you land your dream job. If your dream job is working for Redbull in sports marketing, find sports marketing employees at Redbull on Twitter. Start following Redbull recruiters. My advice is to find something that they posted that interests you and start a conversation. Go beyond the usual fan who would say, “Redbull is awesome!” For example, the employee at Redbull writes, “Pumped for our new sponsorship with the X-Games.” You can say something about how that sponsorship is a great fit because it hits the target consumers of Redbull perfectly. With the power of social media, it is all about building a powerful and meaningful list of connections, and this is a perfect way to do it.
The reason why I am writing about this topic is that I recently tweeted at the Director of Talent Acquisition at Comcast @SullivanMarkD about one of his previous tweets.
Here is how it went down:
“@sullivanmarkd: About to kick-off a panel on “How Recruiters Use Social Media” – Pyramid Club.” good luck! Will you tweet through event?
@KevinJGottlieb I was not able to tweet during event b/c of how the panel was set up. Great discussion & plenty of questions.
@KevinJGottlieb shoot me a DM & we’ll talk about how you can up your job search game.
From here, we set up a time to talk on the phone about my job search strategy. During the call, Mark gave me some great insights to strengthen my resume and emphasized the importance of connecting with brands on Facebook and Linkedin. At the end of the call, he asked me to send my resume with a list of jobs that interested me within the Comcast businesses.
Five quick steps to build your network:
1) Search for employees on LinkedIn at companies you want to work for and follow them if they are on twitter.
2) Build a relationship with a recruiter or employee of your dream company on twitter by commenting on a company or industry-related tweet.
3) Once you build this relationship, connect with the employee on LinkedIn.
4) Transform the online connection with the employee to a personal relationship with a phone call.
5) Follow up the phone call with a thank you email with your resume attached (if the conversation went well).
To read more about Mark Sullivan, here is his blog where he discusses various recruiting practices http://letstalkrecruiting.wordpress.com/ .