Tag Archives: NBA

Professional Sports Teams and their Players

Post by @Caleb_Mezzy/Caleb Mezzy

If you are a professional sports team, you have something that every corporation, company, brand would love to have. What that is, Social Media speaking, is established brand extensions.

Every brand on Twitter, for example, would love to have brand ambassadors. This is exactly why some professional teams and corporations have implemented this in their Social Media strategy. Only difference is companies won’t have the luxury (mostly) of having brand ambassadors with thousands of followers. Well, if you are a pro sports team, you have your “players” and those players have just that!

All of that should make sense to you, but now, let’s say you have a favorite team and you aren’t sure which players are on Twitter from that team OR you are new to a city and want to get the buzz on the new team while learning more about their players….that’s when you should do something along the lines of what the New York Giants and Duke Basketball did.

If you don’t do something as attractive, you could at least provide us with your team lists on Twitter. Below is a detailed breakdown of each league (MLB, NFL, NHL, NBA) and the teams that DO have team lists and others that DO NOT.

As you can see, the NBA has done the best job of this with only 9 teams not having any list. MLB has 20 teams, the NHL with 19…both out of 30 and the NFL only has half their teams with lists. These lists contain the current rosters of players who are active tweeters.

Why not build a list for your fans? Your players serve as your “brand extensions” on Twitter. 

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NBA Case Study: Golden State Warriors #DubtheVote

The following is a post from contributor Peter Robert Casey which originally appeared on his DigitalHoopsBlast.com site. Peter is covering all 30 NBA teams in an ongoing series on the same site. This post has been reprinted here with his permission.

The All Star Game has always been a celebration of fans – no matter what sport you are referencing.  Voting for All Stars has changed quite a bit through technology.   It doesn’t seem too long ago that voting was done solely through those punch cards in arena, does it?  Now that it has expanded to voting through the internet, participation and engagement opened up enormously.  All that adds up to a big opportunity for teams to transform this engagement into an experience for their fans.  The Golden State Warriors showed us how can a team get behind their players and activate a fan base.

The Warriors challenged the notion that simply voting for players defines you as the ultimate fan.  No, voting itself is only an entry point to proving your passion (and being rewarded for doing so).  As you’ll see below (or by clicking here), the resulting campaign has fans getting creative to win a can’t buy experience… while also voting for Warriors stars Stephen Curry, Monta Ellis, and David Lee.

The idea is to simply Dub the Vote. Vote for the Warriors via a mobile device while making a “W”.  Submit a photo and the 3 most creative win.  Prizes include an autographed shirt, an autographed ball, and a chance to meet Curry, Ellis, and Lee!

The Warriors created a video (shown below) that explains the process.  This video was shared on Facebook, Twitter, and of course YouTube — plus embedded into their website.

But digital isn’t enough to get fans involved.

The Warriors brought a lucky fan down to the court during a game to #DubTheVote in arena.  I LOVE, LOVE, LOVE this idea because it both gives a cool experience to a couple of fans by heroing them and it creates awareness for the campaign to everyone in arena.  This is a key point because it doesn’t take for granted that fans are aware of this campaign!

Thanks to Golden State for a fantastic example of taking the idea of voting and making it not just about the players but also about the fans!

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